New Design-a-Blend App, California Color Collection, Underlayment & CEU Course Among In-booth Features.
IRVINE, CALIF. (February 6, 2019) – Boral Roofing LLC, the national leader in durable and energy-efficient new and retrofit roofing systems, has just announced it will showcase its full concrete, clay, steel and composite product line, in addition to a number of additional tools and attractions, at this year’s International Builders’ Show (IBS) in Las Vegas February 19-21. On display in its booth, Boral Roofing will demonstrate its high-performance Cool Roof system and all-new Custom Design-a-Blend digital app, concrete color collection, MetalSeal Underlayment, CEU course and much more.
“This year’s event is proving exciting for us as we introduce so many new roofing products, tools and offerings to the building industry,” said Ann Iten, director of marketing for Boral Roofing. “We are expecting a lot of interest in both our new construction and remodelling focused offerings at IBS.”
At this year’s event, Boral Roofing will showcase its signature Cool Roof system, providing visual proof of the exceptional energy-efficiency performance of both the steel and concrete systems as compared to asphalt shingles.
Boral Roofing’s Design-a-Blend Digital App will also be available in the booth for attendees to explore. This uniquely useful online tool allows customers to create a custom blend roof deck with either clay or Inspire composite roofing options. Once a custom blend roof deck is created within the app, it can be shared, saved and utilized as a tool in the actual selection of a new or retrofit roof.
Boral Roofing will also introduce a new concrete roofing tile collection at IBS, which is inspired by the natural beauty of the Golden State. The five new neutral shades – Graphite, Sepia, Shadow Black, Oceana and Saddleback Blend – boast all the high-performance capabilities of Boral’s complete concrete tile line and are available in four profiles, complementing California’s three emerging home architectural styles: traditional, transitional and contemporary.
Also on display in the Boral Roofing booth will be the new MetalSeal Underlayment, a high temperature self-adhered waterproofing material providing all-season durable protection against wind, rain, snow and ice dams. The material boasts easy application and surface traction, enabling safer, easier installation for the entire roof. MetalSeal meets or exceeds National and Florida building code requirements and is rated up to 260 degrees Fahrenheit. It comes in 216-square-foot rolls for a net two squares.
Boral Roofing’s MetalSeal is also installed on the IBS exclusive New American Home 2019. Located just outside of Las Vegas in the luxury Ascaya home community in Henderson, The New American Home showcases the latest technological advances in housing. The 9,028-square-foot show home is designed and constructed by Sun West Custom Homes, incorporates a wide variety of contemporary-modern design elements and is characterized by minimal decoration, abundant glass and flat rooflines.
Boral Roofing will promote its all-new CEU at IBS – The Rise of Gable Modern Architecture: From Origins to Future Directions. The course provides AIA credit to participants and explores the emerging home style which combines the stylistic elements of the gabled roof, modern design accents, and clean lines for a total home style seen as a single silhouette.
Visit Boral Roofing at IBS in booth #C4519. Media attending the event may contact Julie Fornaro at email@example.com or 562.587.3957 to set up onsite interviews and product demonstrations. To see the New American Home 2019, visit www.buildersshow.com and look for shuttle departure schedules under Events and Home Tours.
For additional information on Boral Roofing’s full concrete, clay, steel, and composite solutions, visit www.BoralRoof.com.
About Boral Roofing
Boral Roofing LLC is a subsidiary of Boral USA and is the country’s largest premium provider of complete roofing and re-roofing solutions for architects as well as commercial and residential builders. Boral Roofing operates manufacturing plants throughout the U.S.
About Boral North America
Headquartered in Roswell, Georgia, Boral North America is a leader in key construction materials and building product markets with operations across the USA, Canada, and Mexico. In 2017 Boral acquired Headwaters Incorporated, expanding Boral’s product offering and manufacturing and distribution footprint across North America. In construction materials, Boral has a national footprint and industry-leading position in the processing and distribution of fly ash – a by-product of coal combustion.
In building products, Boral manufactures and supplies cladding, roof tiles, windows, and other light building products for residential and commercial markets nationally. Boral’s manufactured stone veneer includes leading brands Cultured Stone® by Boral®, Boral Versetta Stone®, Eldorado Stone, Dutch Quality, and StoneCraft. Boral’s light building products portfolio includes Boral TruExterior® Siding & Trim – a pioneer of the innovative poly-ash category of exterior building products – as well as shutters, gable vents, mounting blocks, and tool systems. In roofing, Boral is a leading manufacturer of clay and concrete roof tiles, and also produces composite polymer and stone-coated metal roof tiles.
Boral also has a 50% share of the Meridian Brick joint venture, a leading clay and concrete brick manufacturer which was formed with Forterra Brick in 2016.
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