FOR IMMEDIATE RELEASE:
BORAL ROOFING ANNOUNCES NEW PRODUCTS, SOLUTIONS AND CEU TO BE REVEALED AT INTERNATIONAL BUILDERS’ SHOW 2020 IN LAS VEGAS JANUARY 21-23
Boral’s Concrete Cool Roof Showcased on 2020 BUILDER Chowa Concept Home
IRVINE, CALIF. (January 7, 2020) – Boral Roofing LLC, the national leader in durable and energy-efficient new and retrofit roofing systems, has just announced it will reveal its concrete, clay and steel product lines, in addition to a number of solutions and resources, at this year’s International Builders’ Show (IBS) in Las Vegas January 21-23. Boral Roofing’s Concrete Cool Roof is also featured on the 2020 BUILDER Chowa Concept Home, a cutting-edge house designed to deliver a new approach to “improving society through housing” in North America.
“The excitement for IBS is building as we prepare to feature a number of our durable, resilient and energy-efficient roofing solutions,” said Ann Iten, director of marketing for Boral Roofing. “We anticipate considerable traffic in our booth, as well as immense interest in the 2020 BUILDER Chowa Home, which is incredibly beautiful. Our team is extremely proud to be part of the project.”
At this year’s event, Boral Roofing will showcase its newly launched Vista Collection, a concrete tile roof line offered within the state of Texas. Featuring five varied neutral shades, the Vista Collection represents current consumer home design and roofing color trends and is the culmination of research conducted into architectural and lifestyle trends in the region. The newly introduced hues are offered in Boral Roofing’s popular Saxony Country Slate and Shake profiles…
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